How to strengthen your Employer Branding
The importance of good Employer Branding and how to reinforce it.
Just as many other terms in the business community you probably have heard this one before. But what really is Employer Branding?
In summary, it is the collection of all efforts that you make as a company to steer your Employer Brand (read: image) in such a way that your company comes across as the best place to work. You build a successful employer brand (employer brand), consciously and unconsciously, into your own employees, shareholders, business partners and potential new employees. Make no mistake: Whether you are actively working on your employer brand or not, you have one. And do you know what your image really is?
Why is good employer branding important?
Good employer branding can significantly reduce your recruitment costs. Research shows that a positive image yields more spontaneous and even better applicants.
A good employer image provides extra word of mouth. An employee likes to talk about his employer when he is satisfied and customers also spread the word if they are well served somewhere.
Every company is under pressure from the aftermath of the crisis and with all the new forms of work that are emerging, every company faces an additional challenge: How can I make the best possible use of my human capital? Here, choosing good employer branding is key for the future.
Thanks to a positive employer brand, your own employees stay longer with your organization and they are more involved in the work. It is the perfect way to limit your staff turnover.
The war for talented candidates is still raging in the recruitment market. Thanks to successful employer branding, you ensure that the right candidates choose your organization and not your competitors.
An Employer branding? How do I get started?
With the helpful tips below, you're on your way, but don't start without keeping the first line in mind. It is the basis of a successful employer branding: Be honest and authentic. Tune in to how your employees and candidates experience your company: Communicate how your company really is, not how you would like it to be. It is important to be realistic and authentic, more than to distinguish yourself from other employers. The core values of your organization must be reflected in all parts of your company. Keep in mind that people have access to many informal sources of information and can therefore find out everything about your company. There is no point in disguising things.
This is a good start:
Determine what distinguishes you as a company from other companies. This can be in terms of location, promotion opportunities, extra legal benefits, training opportunities, etc. Do not be modest and dare to highlight your strengths. Ask your employees or customers for advice, they will be the first to tell you.
An open atmosphere in the workplace where there is room for feedback and input from your staff is paramount, as an employer you have this in your own hands. Be constructive with their feedback and show your staff that you take their comments to heart. The feeling that you are listening to them is of paramount importance.
Let your employees have their say on the application page of your website. They are the best and most credible ambassadors you have and they are happy to promote your employer brand. • Keep control over the perception of your company and how you really are as a company. Your image is partly made by public opinion, which nobody can avoid. However, make sure that the two are not too far apart.
Make sure you are up to date with the new media (LinkedIn, Facebook, Twitter ...). Tell them about the things you organize with the company as company parties and results. Keep it light here, these are not media for heavy subjects. Realize that you do not have a full grasp of what is distributed about your company through these channels. Don't be tempted to respond to negative criticism, fight back with the beautiful positive stories that take place within your company.
Qiwie wishes you good luck with your employer branding, knows that we assist you at all times with advice and that we always take your employer brand into account when optimizing your campaigns.